Luxury styling game Drest has teamed up with Christian Louboutin's eponymous label to celebrate the launch of a new Nudes collection.
Bringing together gamification, shopping, and creativity, the collaboration sees two Christian Louboutin brand challenges launch on Drest this week. The games, one Photoshoot, and one Mood Board invite users to discover, play and style Christian Louboutin’s Spring/Summer 2020 Nudes collection, which has been expanded from five to eight shades.
Players who enter the challenges will have their submissions reviewed by Louboutin himself, and from this, 10 individuals will be hand-selected to win a 2,500 Drest dollar bonus.
“I was excited when Lucy [Yeomans] came to me to share her new project. It is very much in ‘l’air du temps’ and an interesting and cool way to give a wide and young audience an engaging experience with fashion,” said Louboutin.
“I am very glad to be part of this new adventure, especially with a collection which has been so very dear to me for the last 7 or 8 years, advocating inclusiveness and diversity: The Nudes.”
Drest CEO Lucy Yeomans, who founded the app in October, added: “I am so thrilled to be working with Christian on this exciting and positive collaboration. He is a true craftsman, a constant innovator, and one of the fashion industry’s most charismatic and altruistic personalities, all of which have won him and his iconic brand legions of loyal admirers.
“Our aim at Drest is to democratize the luxury fashion experience, and through this partnership, we are excited to be able to give people everywhere access to one of the world’s most desired and recognizable brands.”
According to the company, engaged users currently spend 33 minutes in the app, playing five challenges a day. The Christian Louboutin challenges feature four footwear styles in every nude shade available, complementing the game’s diverse model line-up.