Tuesday, 21 July 2020

Fendi to stage its next runway show in Milan



In a sudden reverse in plans, Fendi has announced that it will stage its next runway show in Milan – and not Rome - during the next women’s ready-to-wear catwalk season in September.

“Fendi is pleased to announce that Milan will be the venue for its Men and Women Spring/Summer 2021 Collections presentation show at the upcoming Milan Fashion Week,” the Rome-based luxury fashion house confirmed in a release.

The decision comes exactly four weeks after Fendi had revealed amid much fanfare that it would stage its next ready-to-wear show in its Rome headquarters, the Palazzo della Civiltà Italiana, some 600 kilometers south of Milan.

“Pending the development of the calendar by the CNMI (the National Chamber of Italian Fashion) and following an initial hypothesis to hold the event at its headquarters in Rome to keep contributing to the close relationship of the Maison with the City, Fendi now confirms its fashion show in Milan, on Wednesday 23rd September 2020,” the LVMH-owned house added.

Though founded in Rome in 1925 and based in the Italian capital, Fendi has almost always shown its ready-to-wear collections on catwalks in Milan. For the past several years, the house has utilized a long gallery in a former factory in a key fashion business section of Milan on via Andrea Solari. Though the house has staged occasional fashion spectaculars in the Eternal City, notably a brilliant collection by Silvia Fendi inside the Temple of Venus and Roma, the largest temple in ancient Rome, in July 2019.

“At such a sensitive time for the industry, the return of fashion shows represents a fundamental opportunity to enhance the excellence of Italian fashion and relaunch the whole sector. An occasion that the Roman luxury house supports, in synergy with the other brands of Made in Italy and members of the CNMI, starting from Milan, which in recent months has been hit hard and that now, also through fashion, is once again a symbol of revival for the whole country,” it continued.

Last month, Fendi was one of the first major brands to stage a live event, as the world emerged out of the global lockdown. A special performance of Antonio Vivaldi’s Estate from The Four Seasons, performed by the orchestra of the Accademia Nazionale di Santa Cecilia and star violinist Anna Tifu, all staged at Fendi's headquarters.

“Enhancing Italian excellence and giving a strong signal of recovery are part of Fendi’s commitment for this country, which has begun with “Anima Mundi” in Rome, an exciting tribute to its Roman origins,” concluded Fendi in its statement.

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