Jacquemus has announced plans to stage an actual live runway show in a secret Paris location next week, making it the first physical catwalk event in the city since lockdown.
One of France’s most-watched young designers, Simon Porte Jacquemus broke the news on his Instagram account. His show will be the first live catwalk display since Louis Vuitton back on March 3 inside the Louvre with the final show of the Paris season.
“I’m happy to announce our new collection and show “L’amour,” the designer wrote on his Instagram post, which included a series of three photos – a set of four leather key chains with leather keys; a Jacquemus picnic plate and heart cut out of a jute tablecloth.
Subsequently, the designer’s publicist released a statement explaining that this spring-summer 2021 collection will be shown” at the end of the day on Thursday, June 16th, 2020 with a very limited number of guests, in full respect of COVID sanitary rules.”
The show is expected to have an audience of fewer than 100 guests and be staged in the countryside outside of Paris. A naturally brilliant showman, Jacquemus’ show in June 2019 inside a lavender field in Provence, where models marched on a giant pink fabric catwalk, generated enormous social media excitement.
Born in Salon-de-Provence, Jacquemus is such a fan of this native region he even opened up two restaurants in Galeries Lafayette Champs-Elysées, offering sea-inspired dishes and seafood with Mediterranean flavors.
“A year ago we decided to slow down our cycle by showing womenswear and menswear together in January and June. This allows us to reduce the number of shows, mutualize fabrics for menswear and womenswear and slower the pace for my team and partners. More than a creative choice, it’s a sustainable model we believe in, and that works for us,” added Jacquemus on Instagram.