Friday, 7 August 2020

Alicia Keys links with E.l.f. for new beauty brand



The American singer, actor, and producer Alicia Keys is joining the ranks of celebrities who've brought out their own line of make-up or skincare. She has teamed with E.l.f. Beauty for her new project, which is expected to launch sometime in 2021.

Rihanna, Kim Kardashian, Lady Gaga, and, more recently, Selena Gomez and Addison Rae have all entered the beauty market by launching their own brands.

Alicia Keys is developing her own line of products with E.l.f. Beauty to distinguish herself from her peers in this endeavor by establishing a brand that combines beauty and lifestyle with a focus on inclusivity and well-being.

Rihanna, Kim Kardashian, Lady Gaga, and, more recently, Selena Gomez and Addison Rae have all entered the beauty market by launching their own brands.

Alicia Keys is developing her own line of products with E.l.f. Beauty to distinguish herself from her peers in this endeavor by establishing a brand that combines beauty and lifestyle with a focus on inclusivity and well-being.

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