Friday, 4 September 2020

Alexa Chung delves deeper into Barbour archive for AW20

United by a common love of the great outdoors and British style, Alexa Chung and heritage brand Barbour have teamed up to create an archive-inspired outerwear collection for Autumn/Winter 2020.

This season sees various Barbour jacket styles dating back to 1920 reimagined through Alexa Chung’s lens. Silhouettes are updated, lengths are cropped and new details have been introduced to inject a sense of the new into the classic styles.

Reworking classic country-wear for the city is not unfamiliar to Chung, a writer, television presenter, and designer for her eponymous brand. For Spring/Summer 2020, she created a wardrobe of transitional pieces in collaboration with Barbour, and her own style is intrinsically linked to nostalgic influences.

Commenting on the new range, Chung said: “We approached the design process with more ambition, delving even deeper into the Barbour archive to explore new silhouettes and make them our own. This particular collection evokes an element of nostalgia fuelled by childhood memories of seeing my elders wearing similar shapes in Hampshire.”

Paul Wilkinson, global commercial and marketing director at Barbour added: “Alexa’s interest and passion in the Barbour archive have helped create another special collection which highlights Barbour’s timeless appeal reimagined – they’re classic country styles with a subtle fashion twist.”

The eleven-piece collection features nine new jackets and two new baseball cap styles. The full range launches on September 4 at and selected stockists worldwide. 

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