Footwear company Crocs Inc. has added Charisse Ford Hughes to its board of directors, effective October 1, 2020. Bringing decades of experience across global consumer marketing, product development, and e-commerce, Ford Hughes has served as senior vice president and global chief marketing officer of Kellogg Company since September of this year. In the role, she is responsible for building global strategies for the company's portfolio of snack and cereal brands.
Prior to Kellogg, Ford Hughes served as the chief marketing officer of the Americas for jewelry brand Pandora; as senior vice president of global marketing, vice president of global marketing, skincare and face, and executive director, global marketing of face and eye categories at Esteé Lauder; as senior marketing manager of global skincare for Avon; and as a brand manager, Playtex apparel/Cross Your Heart and Expectant Moments for food and beverage company Sara Lee, among other roles.
"We are pleased to welcome [Ford Hughes] to the Crocs board of directors," said Thomas J. Smach, chairman of the board. "She is a thoughtful, data-driven executive who has displayed, time and again, that brands can create positive results and shareholder value by understanding and responding to evolving consumer trends. Her experience across brand management, e-commerce, and data and analytics will play an important role as we accelerate the Crocs brand globally."
In addition to her new role with Crocs, Ford Hughes currently serves on the board of the Baltimore Development Corporation and serves as a board advisor to Pixability, a video advertising platform company.
"As a marketer entrenched in the culture, I share not only a passion for the brand and its iconic product, but also embrace its mission to make everyone comfortable in their own shoes," said Ford Hughes. "I'm humbled to join such a passionate, talented team of directors and am eager to make an impact as the Crocs brand continues to execute against its growth strategy."