In April, Saint Laurent announced its intention to implement its own calendar until at least the end of 2020. Now the Kering-owned luxury house has decided to unveil its menswear collection for Spring/Summer 2021 in September, having forgone Paris Fashion Week online, organized in July to replace June's men's fashion week, which was canceled due to the Covid-19 pandemic.
On its Instagram account, Saint Laurent has posted a number of photos and videos to announce its menswear project by Anthony Vaccarello, which will take place as a digital performance on Wednesday, 9 September, when it will be streamed at midday. The imagery shows hot pink and electric blue clouds unfurling in front of a deserted Nordic landscape. "We are launching the new menswear collection through a digital format.
Since he took over as creative director at Saint Laurent in 2016, Anthony Vaccarello has consistently favored original menswear presentations, having shown men's collections in New York, then Malibu, and finally in the second part of his womenswear show in Paris. The latest wardrobe to be presented by the house was its pre-collection for Fall/Winter 2020.
No details, however, have yet been provided about next summer's womenswear collection. One thing is certain: "we will not be showing our collection with womenswear during Paris Fashion Week, as we already announced," emphasized the brand.
During the lockdown, Saint Laurent released a statement explaining that it "will not present its collections in any of the pre-set schedules of 2020. Saint Laurent will take ownership of its calendar and launch its collections following a plan conceived with an up-to-date perspective, driven by creativity."