As September begins, the fashion industry prepares to face a new season of disrupted events and uncertainty in the wake of the coronavirus outbreak. Whilst Madrid-based fashion fair Momad has canceled its Autumn edition, other events have opted for some type of delay. MBFW Madrid is a case in point, with plans to return to Ifema on 10-13 September. Valmont Barcelona Bridal Fashion Week will take place a week later, hosting the runway shows of 24 bridal brands in the heart of Barcelona.
The annual event, which was initially scheduled to take place in late April, has confirmed it will go ahead on 18-22 September. This is not the only change in store for bridal brands and brides-to-be, as the event will be debuting a new digital format. Supported by a new app, available on desktop, tablets, and mobile from 14 September, Valmont Barcelona Bridal Fashion Week will cater to a global audience of brands, industry professionals, buyers, wedding planners, PR agencies, and brides.
In a space transformed by theatre company Fura dels Baus, 24 Spanish and international bridal labels will show their latest collection. Headlined by Pronovias, the line-up also includes Amandine Ohayon, Nicole Milano, and House of St. Patrick. Opening its doors to the public, viewers can live stream all the shows on the app, which means fans can get a firsthand look at the latest trends from Spanish brands including Yolancris, Isabel Sanchís, Jesús Peiró, Sophie et Voilà, and Higar Novias.
There is also plenty of international talent joining the catwalk, from the likes of The Atelier (the Malaysian brand run by Jimmy Choo) to France’s Cymbeline. Other names include Italian labels Valentini, Bellantuono, and Amelia Casablanca, Israeli brand Flora, Vestal from South Korea, and Marylise & Rembo Styling from Belgium. US specialists Yumi Katsura and Demetrios complete the line-up alongside emerging talents Lorena Panea, Olga Macià, Léonie Bridal, and Poesie Sposa.