Wednesday, 2 September 2020

Wolford inks collab’ with Adidas for seamless hi-tech knit collection



Wolford has inked an agreement with Adidas to collaborate on a series of new seamless performance garments with the emphasis on all-day wearability. This debut collaboration will be launched on November 2. Inspired by 80s & 90s sportswear, the collab’ will feature luxury sheer and opaque knits that hug the body to create a feminine silhouette with comfort and support. 

Wolford’s collaboration with German global sportswear giant will include two capsule collections, Studio Motion and Sheer Motion, “both featuring sleek and supportive performance pieces crafted with opaque and sheer knitting techniques to cover and highlight the body,” the Austrian skin-wear and hosiery marque said in a release.

The project also marks the emergence of Josefine Aberg, Adidas VP of Design, with particular focus on apparel.

“Design, especially in the sports world has traditionally been very male-dominated. I’m proud to be part of the movement to change that,” said Aberg, who has also worked on the relaunch of the iconic Stan Smith sneaker.

Adidas is the first sportswear company to partner with Wolford, noted for its mastery of knitting capabilities and yarn. The goal being to combine Adidas’ expertise in athletic performance and technical fabrics with Wolford’s premium knit products.

The collection will feature two drops of completely seamless garments including three coordinated long sleeve top and legging sets and two body-suit looks, all offering full coverage and a second-skin feel. All looks are designed to be worn during workouts and layered throughout the day, providing an easy transition from the studio to the professional day.

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