Thursday, 1 October 2020

Altuzarra joins Amazon's Luxury Stores platform




Joseph Altuzarra has added his namesake brand, Altuzarra, to the range of brands available on Amazon's Luxury Stores.

Launched earlier this month, Luxury Stores at Amazon gives select Amazon Prime members access to luxury fashion brands through the Amazon mobile app.

The deal will see Altuzarra ready-to-wear and accessories collections added to the platform. To kick off the premiere collection's launch, Altuzarra will present three short films and curated product vignettes in collaboration with Amazon, featuring three women who capture the brand's spirit of functionality, creativity, and confidence: landscape designer, Lily Kwong; chef Laila Gohar; and writer, Aysha Sow.

"I am so excited to be a part of this new venture, and I am delighted to have the opportunity to continue growing the relationship with Amazon, which began with my participation in Making the Cut," Altuzarra said, referring to his time as a guest judge on Amazon Prime Video's fashion competition show. 

"They have been a great partner to me personally, as well as to the Altuzarra brand."

Tapping into the overlap between high-end fashion lovers and Amazon's over 150 million Prime members, Amazon's Luxury Stores is only available to users who have been invited by Amazon via email or who have requested an invitation and been accepted. 

All pieces on the platform, including those from Altuzarra, can be viewed using Luxury Stores' 'view in 360' feature, which allows customers to view styles in 360-degree detail to better visualize fit.

Altuzarra joins Oscar de la Renta as one of the first luxury brands to join Amazon's Luxury Stores.

No comments:

Post a comment