One brand keeping very busy despite the pandemic is Amiri, which opened its debut boutique last week on Rodeo Drive, and followed that up with a Friday morning show in Los Angeles. In the past few seasons, Mike Amiri has shown in Paris, but this season saw him in the Sheats-Goldstein Residence in the hills of Beverly Hills.
Opening the 9.49-minute show video with overalls, tank and reading glasses, the model posed at the pool of the famed location, before slinging on a Saigon soldier bomber jacket.
Dudes strolling purposely across a basketball court; in preppy shorts and knit aertexes with cloche hats and loads of bags. Cutest of all, a new mini guitar man-bag with a Fender shape; and a mini basketball man-purse.
A live DJ - legendary LA producer, The Alchemist - mixing some chill tracks as the hirsute boys march in leather shorts and overalls – all worn under polite rocker redingotes.
Los Angeles glinting in the background, as the cast gradually strides up onto the villa by master architect John Lautner, a glass vessel of a dwelling that huddles in dense vegetation. A classic example of American organic architecture for a show that climaxed with some great floral prints. A James Bond set that’s been used in movies like Charlie’s Angels and The Big Lebowski that looked just right with Amiri.