Integrated into SMCP Group’s portfolio a year ago, menswear brand De Fursac is beginning to expand outside of France. The brand opened its first store in London on September 26, an 80-square-meter boutique located at 11-13 Duke of York Square in the London borough of Chelsea.
The store features all of the brand’s product lines from formal wear to casual wear options.“The buzz of London has always attracted me. From early on I enjoyed visiting there for a few days,” said the brand’s creative director Alix Le Naour. “From the flea markets of Camden and Portobello or the legendary tailors of Saville Row, this city is full of inspiration and energy which nourishes me to make my collections. London and Paris are so close and yet so different in style and this has always fascinated me.”
This launch follows its shop-in-shop launch last December in the British capital in the heart of department store Selfridges.“I am convinced of the desirability and potential that De Fursac’s French wardrobe offers to the British market. This opening symbolizes the first chapter in our international expansion and other launches are set to follow in the coming months,” said Elina Kousourna, CEO of the brand founded by the Laufer brothers in Paris in 1973. At the time of the acquisition of De Fursac in September 2019, SMCP Group’s management planned to open between five and 10 stores per year in Europe and subsequently in China in the years to come. Since then, the coronavirus pandemic reared its ugly head, but the brand’s recent store launch in London testifies to its ambitions for expansion.
With around 55 points of sale almost exclusively in France, De Fursac reported a turnover of €41.4 million ($48.7 million) in its 2018 financial year which represented 5.4% year-on-year growth.