Saturday, 3 October 2020

The Vampire's Wife partners with H&M for moody high street collab




The Vampire’s Wife, the moodily romantic fashion brand led by Susie Cave, has teamed up with Swedish fast fashion giant H&M for a collection that will bring the label’s gothic glamour to the high street just in time for Halloween.

Channelling The Vampire’s Wife’s signature aesthetic, highlights from the sustainably sourced collection include a floor-length black lace dress, a silver and black cape with a black velvet bow and matching mini-dress, and a selection of black velvet prairie dresses. Accessories include detachable collars and fingerless lace gloves.

The collaboration also features jewellery designed by Cave’s husband, musician Nick Cave. Pieces include charm bracelets, necklaces and ear cuffs featuring vampire teeth, eyes and cloud motifs.


“H&M took great pains to find the very essence of what The Vampire’s Wife is about, and then realised my dreams to my exact specifications,” Cave told British Vogue.

“To design a dress at The Vampire’s Wife and get it through to the finish line is extremely difficult, miraculous really, as we are a small company. H&M is extraordinarily powerful in that respect,” she added, emphasising her enthusiasm about the fact that the collaboration will make her designs accessible to a wider audience.

Founded in 2014 and based in the medieval town of Lewes, East Sussex, The Vampire’s Wife quickly made a name for itself as a purveyor of ethereal gothic womenswear and has gained celebrity fans including Kate Moss, Keira Knightley and Cate Blanchett.

The release of the brand’s collaboration with H&M coincides with the launch of its youth line, Vampire Girl, later this month.

The campaign imagery for the label’s high street collaboration features models Greta Bellamacina, Eva Apio and Samantha Snow.

The collection will be available in H&M stores, as well as on the retailer’s e-commerce platform, from 22 October.

No comments:

Post a comment