Sunday, 22 November 2020

Foot Locker launches new store concept in Canada

Foot Locker is expanding its 'Power Store' concept to Canada, with the launch of its first location in Vancouver, British Columbia, and a second opening planned for Toronto, Ontario, as early as next month. Following successful openings of Foot Locker Power Stores in Detroit, Philadelphia, New York, London, Compton, Liverpool, and Hong Kong, the New York-based specialty athletic retailer is ready to bring its latest shopping experience tailored to suit local communities to Canada. 

The new Vancouver location, which opened on Friday on Robson Street, offers a three-story retail experience that spans 15,000 square feet. 

The storehouses an assortment of Nike, Jordan, and Adidas products in men's, women's, and kids, as well as the latest Ivy Park drop, while the second-floor acts as an activation space where events can be hosted with brand partners and influencers for the local community. 

In keeping with the Power Store’s local focus, the brand has engaged two local artists including Tierney Milne and KC Hall to design custom artwork for the interior of the store.

"We are so excited to bring our Power Store model to Canada over the next two months," said Richard McLeod, vice president of marketing for Foot Locker, North America. 

"Although the shopping experience is different from current guidelines, we look forward to bringing locally-curated experiences to the Vancouver and Toronto sneaker communities.”

Foot Locker debuted the Power Store model in the UK, opening locations in London and Liverpool in summer 2018, before taking the concept to Hong Kong. 

The Vancouver location is now opened, while following strict social distancing guidelines. The Toronto-based community Power Store is expected to open its doors on December 5, at 306 Yonge Street. 

The sports and footwear retailer operates approximately 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as its websites and mobile apps.

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