Monday, 23 November 2020

Macy's names Bobby Amirshahi as new head of corporate communications




Macy’s Inc. has named Malek Robert 'Bobby' Amirshahi as senior vice president of corporate communications for Macy’s, effective December 7, 2020.

In the role, Amirshahi will be responsible for leading both internal and external communications across the enterprise, as well as Macy’s cause work, the company said. He will also help drive alignment and consistent messaging across business strategy, transformation, colleague and culture initiatives. 

He will report to Danielle Kirgan, chief transformation and human resources officer of Macy’s Inc. and will be based in New York City.


Amirshahi succeeds Cheryl Heinonen, who will be leaving Macy’s after the holiday season to relocate back home to the West Coast, the company said. 

With over 20 years of experience in the media and telecommunications industry, Amirshahi is currently senior vice president, corporate communications at Univision Communications Inc., the largest Hispanic media company in the U.S. In the role, he managed corporate reputation, employee communications, corporate media relations strategy and execution, and elevated the company’s growth initiatives. Prior to Univision, Amirshahi held several public relations, corporate social responsibility and communications roles at Time Warner Cable, Cox Enterprises and its subsidiaries.

“[Amirshahi] brings a strategic mindset to how communications and reputation can advance the business and inspire people," Kirgan said.

"His energy, experience with high-profile brands and passion for inclusion make him a great fit for Macy’s Inc."

Earlier this month, Macy's reported a more than 20% drop in quarterly comparable sales and said it expects declines of that magnitude to continue in the fall, as the Covid-19 pandemic continues to impact retail and the world.

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