Tuesday, 1 December 2020

Adidas for Prada launches A+P Luna Rossa 21 sneaker

Adidas and Prada have revealed the latest stage of their style collaboration and this time it is all about the German active sports giant marrying its technological expertise to the design-savvy of the Italian fashion marque. The result is the A+P Luna Rossa 21, designed to be a Superstar sneaker that will be worn by the crew of Luna Rossa Prada Pirelli. The shoes were inspired by the latest yacht from the brand’s sailing team, the AC75 Luna Rossa, a monohull class with hydrofoils financed largely by Prada.

“Both Prada and Adidas have continually expressed an innate passion for athletic performance. Prada has participated in the oldest trophy in sport, America’s Cup, for over two decades with the Luna Rossa sailing team; Adidas’ continuous commitment to pioneering sporting innovation and precision technology has also extended to America’s Cup, as the brand equipped a challenger team between 2005 and 2007,” the house noted in the release.

Prada first competed in the America’s Cup back in 2000, going on to win the Louis Vuitton Cup, which made it the challenger for the final, which it lost to Team New Zealand. Luna Rossa Challenge, to give the Italian racing syndicate its full name, plans to compete for the next America’s Cup, due to be held in spring 2021. For next year’s 36th America’s Cup, the final will be contested by Emirates Team New Zealand and the winner of the challenger’s series, which is now called the Prada Cup.

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