Tuesday, 22 December 2020

Browns SS21 trends: casual is key but expect glamour injection too




Browns is backing Versace’s low-waist trousers for the SS21 season, as well as Bottega Veneta’s summer jumpsuit, Gucci’s flared jeans, and Kwaidan Editions’ oversized blazer in the season’s hot, bright green. The Versace key items are influenced by the 1990s trend and are among the “sexiest and lowest cut trousers of the season”, the retailer said in its new-season trend report. And that other pant favorite from Gucci is described as “the ultimate flared denim jean to flatter any shape”.


Meanwhile, the Bottega jumpsuit has a “clean and minimal approach” to the summer with a square neckline and an exposed zip being important features. All three of these star pieces combine a strong visual impact with a relaxed casual feel, but Browns is also backing some pieces that look forward to a time when women will be socializing and dressing up more. That means body sculpting dresses should be big news, particularly from Khaite and Jacquemus, in the knee and mini lengths.

But jackets look like being the star items for the season as the retailer puts its support behind big versions with a twist. As mentioned, the Kwaidan Editions blazer is all about intense color and mixes oversizing with subtle waist definition. 

Meanwhile, asymmetry is the focus of Maximilian Davis’s modern update, while Commission’s suite features a jacket that’s virtually a coat, and Celine’s “off-duty look” mixes a classic mannish blazer with jeans.

But while relaxed dressing is the overriding theme, the retailer also gives a big thumbs-up to more elegant pieces, especially in footwear. It’s backing Prada’s “simple, elegant footwear in the brand’s signature nylon” and Valentino’s rockstud update that mixes chunky studs with a refined shape and ankle strap.

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