Elie Saab is the latest fashion partner of Amazon, by becoming the latest high-end house to star selling on the behemoth’s Luxury Stores. The Lebanese couturier began e-tailing his Autumn/Winter 2020 collection this week on Amazon’s high fashion e-boutique.
Amazon only debuted its Luxury Stores in September, kicking off with an exclusive offer from Oscar de la Renta. A launch they celebrated with a stomping video starring Cara Delevingne, as the supermodel vamped around in floral appliqués, crystal embellishments, and snippets of the brand’s society-hostess style.“Joining forces with Amazon is a step forward in Elie Saab’s business strategy to strengthen its existence in the U.S. market through a new widespread e-commerce presence, while also reaching a new generation of luxury shoppers. Amazon has been a key partner in reinforcing our digital strategy to meet our customers’ expectations when shopping for luxury,” enthused the couture house’s CEO Elie Saab Junior.
The current collection will be available in the Amazon app and eligible U.S. Prime members by invitation only.