35 years after arriving in North America, French childrenswear brand Jacadi is strengthening its presence in the region, its second-largest market after France. The company, which currently operates 13 boutiques and an e-shop in North America, is focusing its efforts on digital development, in order to improve its omnichannel experience.
As well as being sold through its own e-commerce site in the U.S., the IdKids-owned brand will now be available on Maisonnette.com, a premium children's fashion marketplace launched by two former Vogue editors. Jacadi's objective with the move is clear: increase its brand recognition and attract new customers.
In parallel, the brand is also launching The Jacadi Club. For around $8 a year, Jacadi customers in the U.S. will be able to sign up to a loyalty program, with 100% of the profits going to Room to Grow, an NGO supporting some 1,500 families in need in New York and Boston.
And the company isn't neglecting its brick-and-mortar network in the country either, having opened a new 1,500-square-foot store in Scottsdale, Arizona's Fashion Square mall in November.