The Zalando Sustainability Award 2021 has been awarded to House of Dagmar, Copenhagen Fashion Week announced. The luxury womenswear brand has been praised for its sustainable approaches undertaken at numerous levels of its design and manufacturing process.
Launched in 2005, House of Dagmar positioned itself very early on with its choice of high-quality materials, intended to give its garments an extended lifespan. The Swedish brand continued with this philosophy by launching garments including jackets and raincoats made of plastic from recycled bottles in 2014 and exclusively utilising organic cotton and denim from 2016. Last year, the brand began to track the impact of its products via The European Clothing Action Plan (ECAP) and found that its products were 25% sustainable, a figure which would have reached 90% in 2020.
“We are so excited to receive recognition for our efforts and be given the spotlight on the matters of sustainability - this is what we have been doing for more than 15 years now,” said brand director Sofia Wallenstam. “As fashion and sustainability is not a game or a sport where only one brand can win, we feel we want to share this recognition with so many of our very ambitious industry colleagues. We in team House of Dagmar are accepting this award with a humble mind. As a team, we are truly doing our very best on the matter, but we still have a very long way to go to achieve our own goals. This gives us a push to keep putting even higher targets.”
The jury for the occasion was composed of model and environmental activist Arizona Muse; CEO of Copenhagen Fashion Week Cecilie Thorsmark; CSO of Global Fashion Agenda (GFA), Morten Lehman; Sustainability and brand advisor, Dio Kurazawa; Director of Sustainability at Zalando, Kate Heiny; and Buying Director Premium and Luxury at Zalando, Lena-Sophie Roeper.