Los Angeles-based denim and lifestyle brand Guess is teaming up with social media icon Jen Selter for the launch of its spring 2021 activewear campaign. “As one of the most influential social media stars, fitness advocates, and lifestyle experts, Jen Selter has brought together the next generation of young women by her commitment to uplifting her social media followers. Jen exemplifies to her community that dedicating energy and effort to their own well-being is something that should be embraced daily,” Guess said in a news statement.
As the face of Guess’ newest collection, Selter will appear in the brand’s advertisement campaign side by side campaign model, Nic Palladino.
The duo was photographed wearing key styles from the activewear collection including the usual sports bras, leggings, and tank tops in a variety of solid colors designed for easy mix and match options. Rounding-out the collection are comfy separates like track jackets and pants in muted hues to create the perfect athleisure look outside of the gym.
The brand often works with famous faces on campaign and collection launches. Last Spring, it recruited Jennifer Lopez for its 2020 spring campaign and has equally teamed up with the likes of 'Baywatch' actress, Charlotte McKinney, and musician, J Balvin, on an exclusive fashion collection.
The spring 2021 advertising campaign, shot by fashion photographer Josh Ryan, in El Mirage Dry Lake, California, will hit Guess social media platforms and guess.com, as of this month.
The company directly operates over 1,000 retail stores in the Americas, Europe, and Asia, while its company partners and distributors operated 536 additional retail stores worldwide.