PVH Corp. announced on Wednesday the appointment of Trish Donnelly, as chief executive officer of PVH Americas. As of February 16, Donnelly will be based at PVH’s New York headquarters and will report directly to PVH CEO, Stefan Larsson.
In the newly created leadership role, the former Urban Outfitters Group executive will be responsible for the Calvin Klein, Tommy Hilfiger, and Heritage Brands businesses in the Americas and for the global Calvin Klein brand.
She will equally oversee the company’s North America-based brand leaders, including Calvin Klein CEO Cheryl Abel-Hodges. The new regional role was modelled on PVH’s proven structure in Europe.
“Trish is one of the most experienced and successful leaders in our industry. Her proven track record in winning with the consumer, driving industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships, makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas,” said Larsson.
Prior to her seven years with Urban Outfitters, Donnelly worked on J. Crew Group’s e-commerce business and spent over a decade at Ralph Lauren focused on product and merchandising across categories. She also held senior leadership and operational positions at Steven Alan and Cole Haan.
“I have always admired and respected the tremendous strength of PVH’s iconic brands and their connection to culture. The growth opportunities in the region and around the world are very exciting,” said Donnelly. “I look forward to collaborating with our teams and partners on further developing PVH’s core strengths with a product-driven, consumer-first strategy that is supported by the company’s values.”
Philadelphia-based lifestyle group Urban Outfitters, Inc revealed in January that Sheila Harrington would takeover over as CEO of its flagship Urban Outfitters brand.