Actress and entrepreneur Millie Bobby Brown have purchased a majority stake in Florence by Mills, the Gen-Z clean beauty and skincare brand launched in 2019. According to a report from WWD, Beach House Group, the brand incubator that helped develop and launch Florence by Mills, has sold a majority of its equity stake to the Brown family. The group will now serve as a minority shareholder, and Paula Pontes will stay on as the brand's chief executive officer, the report said.