German sportswear firm Puma announced on Tuesday that it has signed a collaboration with British singer Dua Lipa. Puma's partnerships with other celebrities like Selena Gomez and Rihanna in recent years have helped it grow sales faster than its bigger rivals Adidas and Nike, particularly for its women's business.
Tuesday, 17 November 2020
Wednesday, 7 October 2020
The longtime stylist to Jay-Z and Missy Elliott, June Ambrose, is bringing her talents to Puma in a new creative partnership with the brand. Puma announced on Monday Ambrose will work on the design for Puma’s women’s and girl’s lines with the first collections expected to be released in summer 2021.
Wednesday, 30 January 2019
Wednesday, 16 January 2019
The Sankuanz-Puma collaboration was first glimpsed at the label’s show for the Spring/Summer 2019 last June, and was officially presented on Tuesday for the first time, with a gala evening during the Paris Men's Fashion Week - a light-hearted moment for Shangguan Zhe, after his Autumn/Winter collection showed earlier in the afternoon.